This Friday, Brooklyn-based label, Boy Blondey is set to release their latest Fall Winter collection, ‘Shanty Town’. Filled with vibrant colors and eye-catching graphics, the capsule is hard to miss and tells a unique story.
The collection takes inspiration from "the style of Jamaican Youth, Rude Boys", a term that orginated in 1960s Jamaican street culture, explains brand founder and creative director, Davontay Ivery.
Such "style derived from the poorest regions of Kingston in the early 70s" and "Shanty Town is our (the brand's) interpretation of a Rude Boys everyday uniform", adds Ivery.
This is also the first collection where Boy Blondey has turned towards almost all cut and sew pieces, a big step in a brand’s progression. The editorial shot and directed by Ray Miah, founder of Oree NYC, brings everything to life and truly captures the aesthetic Ivery has described. Standout pieces include the Rasta-colored knit hat (red, green and gold) and the yellow button-up knit with a distinct graphic of Bob Marley, a Jamaican icon. The capsule also includes a striped knit vest, the ‘Jah’ hoodie with a faded black graphic, and more. Check out the editorial images below. Since first discovering Boy Blondey and interviewing Ivery back in March of 2021, the brand has come a long way, and is continuing to make a name for itself.
Date of Release: February 11th, 2022 at 11AM EST
Website: boyblondey.com