JAI STREET
ISSUE 02
RETURNING TO QIONGLAI
JULIEN TELL

In February 2024, Auguste Schwarcz followed photographer Julien Tell on a trip to southwestern China’s Sichuan Province to document the life of close friend Jiong amidst the Lunar New Year, split between rural QiongLai and city Chengdu.
During the Lunar New Year, the landscape of China undergoes an ephemeral transformation as millions journey back to their family homes, pausing the bustling activity that defines everyday life in the country. Many shops, restaurants, and offices in large cities go on break for the matter of a short week, during which DJs, club owners and party-goers enjoy this more relaxed atmosphere to party freely. It’s against the backdrop of this annual break for the Chinese society that Julien Tell, a Japanese-American photographer based in Berlin, embarks us on a visual journey within a part of China’s underground club community, following his friend Jiong returning to her hometown, QiongLai.
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Depicted in a non-hierarchical order, Tell’s series gathers together different groups of people from remote rural parts of Sichuan, from farmers, vegetable sellers — Jiong’s family — to cosmopolitan queer kids, ravers and DJs — Jiong’s chosen ones. The images within the series are contrasted at the measure of China’s very own and broad identity. The nation, one of the most debated countries on the geopolitical chess plate, offers an undefinable range of images and emotions, produced by a context defined by strict leadership, a rich artistic continuum and Tiktok chaos. In light of these antagonisms within China’s multifaceted identity, Tell presents a series that highlights a community of friends and family, all linked via the existence of a person that has now left the country. Through his pictures Tell delivers a heartfelt portrayal of Sichuan’s eclectic landscape, passing from the mountainous villages around QiongLai, a county-level city on the western edge of the Sichuan Basin, to Chengdu’s hidden techno scene.
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"I always had a longing to visit China, especially after having met Jiong in Berlin. I was inspired by the stories of her childhood and teenagehood in the regions around QiongLai. The Chinese cultural and musical scene she described, particularly in Chengdu, seemed like a hidden gem,” Julien said at the beginning of our conversation once back from China.
Jiong’s life has had quite a unique trajectory. Born in the mountains neighboring the county town of QiongLai, she was raised in the middle of a bamboo forest before leaving her town to Chengdu during her teenage years. While working in a tea house in Chengdu, she met some friends, many of whom have now become founders of the current techno scene in China. Now living in Berlin, she sells collectible designer bags globally and supports a whole family back home.
In China, Tell shot with a documentary-like approach, operating like “a fly on the wall,” offering a neutral and poetic image of people met along his journey there. Some pose quietly for his camera, while others are caught in lively action shots. Jiong takes center stage in the series. Her unique style — recognizable by a vintage designer purse she always carries, Galliano jogging pants during the day, mesh, ruffles, and lace-corset outfits by night — merge together both her European fashion girl flair with the unbothered aesthetic worn in her hometown. “My aim was to pull back the thread of Jiong’s life and capture every aspect of her background. It felt like nothing other than accessing a space which is normally concealed to outsiders.”



During the Lunar New Year, people gather with their family and stay for long-lasting dinners and Mahjong competitions. One day, we left QiongLai to visit Jiong’s great aunt in the mountains. During lunch, in between conversations in Chinese with her relatives, Jiong chuckled to us: “Everything is organic.” We savored dishes like spicy chicken, pig ear salad, fried fish with chili sauce, boiled vegetable roots, chicken feet, all prepared in large iron woks over a wood fire, drinking gut-burning Chinese liquor poured from a plastic container. The atmosphere of the house and its surroundings were characterized by an eclectic mix of objects spread across the terrain of this traditional Chinese mountain dwelling. This was a place where Jiong spent considerable time as a child. Many farmers' houses in Sichuan have been destroyed since then. Between 2014 and 2020, the Chinese government undertook the staggeringly complex operation of moving 100 millions of its farming citizens from the countryside to rapidly-built towns. This process often resulted in the forced displacement of farmers like Jiong’s family, destroying their homes, or at least partly, as it happened to the house of her father – which sits a four hour walk away perched up in the mountain forest. Even though half of her father’s house is still standing today, Jiong’s father was part of the citizens asked to relocate. “It then becomes easier to control this more secluded part of the population," Jiong assumes.
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This passage to QiongLai offered a glimpse into the reality of the lives of farmers in rural China. Another part of the series focuses on China’s blossoming techno scene which has been solidified in Chengdu by a group of promoters and DJs that have been opening clubs all over the country. The Chengdu’s ”OGs”, as Jiong calls them, are portrayed in the series, offering an image of China’s nightlife far different from the usual scenes of KTV (karaoke) and flashy bars. Among the dynamic nightlife that has made Chengdu beloved by locals and travelers alike stands a community of ravers with whom Jiong grew up when she moved to the city, centered around a techno club called .TAG. Each Lunar New Year, .TAG founder Ellen Hakka organizes an eight day marathon in her club perched atop the 25th floor of a building complex overlooking Chengdu’s skyline. “Friends from all across China gather for this event. Techno, hip hop, ambient, live performances, massages — and a legendary hot pot on the final day — are served to the ravers who usually come from family dinners straight to the club,” Ellen says.
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As Tell was offered to shoot freely within the club, in spite of its no photo policy, we see ravers, international DJs, and Jiong, partying till dawn. “One evening, one of the ravers at .TAG asked what I thought of China. As I was - and am still - discovering this complex country, I candidly replied ‘love it’. But societal pressure is hard on Chinese citizens, he explained, especially for ravers and queer people, namely, the crowd at .TAG. Threats of closure are constant as the police can raid down clubs and bars at any time, most of the time looking for drugs.”
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China’s recent economic boom has been carried out by intense work, known as the ‘996’: working from 9 am to 9 pm, 6 days a week. However, in recent years, sociologists and China experts are witnessing how the generation that followed the 90s economic boom seem to be less keen on partaking in this model of life. Movements like the Tang Ping on social media – the act of taking a picture of someone lying on the floor as a way to reject the societal pressures to overwork and overachieve – show a rebellious side of the Chinese youth. The club culture, as it exists in Chengdu, revolves around a longing for freedom and the choice of designing one’s life outside of the government’s expectations. “This community of friends around Jiong essentially witnessed and fostered the emergence of the techno scene there,” Tell recounts. “In a way, they offer very different images of what China is known for, or pictured as in Western minds.”
Retracing the life of subjects like his friends or own family has been a study that Julien Tell has been practicing throughout the years. The photographer grew up in Oakland, raised by his Japanese mother and around a community of second-generation immigrant kids like himself. “Somehow, looking at Jiong’s community back home and seeing their tight-knit friendship evoked memories of my own experience growing up in California. I have always been interested in the stories of people who migrated from a country to another, and the relationship one has with their home country.”


Julien's upbringing in Oakland took place in a city standing in stark contrast to the ever-expanding, increasingly dystopian tech haven of San Francisco. His first time handling a camera was during his high-school years, capturing times with his childhood friends. "I started by documenting everything. From moments at school to parties at friends' places to the lives of our parents. I wanted to take an image of everything. Despite the differences in our parents’ lifestyles, sharing this connection with my friends made me understand my own heritage as a second-generation immigrant.”
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In this era, dominated by Facebook circa the 2010s, wielding a camera and sharing images on social media bestowed upon him a certain hype among classmates. Following high school, he went to Napa for a residency program for young artists, which ultimately led him to New York University. “I guess my first serious project was at the end of my final year at NYU. It was a project that focused on the journey of my mother, where we would see her in the places of her routine in the Japan she left, and in America where she resides. It depicted the limbo state that somehow defined the life of my mother in the US following her migration from Japan, where the cultural pressure of her rural town and family were too heavy on her.” This series, å®¶,ホーム, HOME, shows his mother in the two countries where she had lived, and presented through a highly sensitive lens the odd similarities that one individual experiences from a country to another, although in diametrically opposite places in the world.
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Today, Julien Tell works in Berlin where he relocated from New York in 2018. Since his move, Tell has been working for various clients in Europe - fashion brands and artists commissioning him for portraits. His recent work focuses on the portrayal of the Asian global diaspora residing in Berlin. In it, the photographer gravitates towards communities of artists and producers like Why Be, Lawrence Lee, Nene H, D.Dan and Cora. “What inspires me most is seeing different types of Asian people thriving in their lives and respective industries. Berlin is home to many musicians and artists, and in the city you get to meet a diverse community of talents coming from all parts of the world. I mostly come from a documentary-style approach to photography so I like to portray people in a real and delicate manner, without an overload of effects that I can find sometimes superfluous in contemporary photography.” Julien waits for the moment to happen without triggering it, documenting everything from the casual to the spectacular. ​​

